Leisure Marketing: A Global Perspective by Susan Horner, John Swarbrooke

Leisure Marketing: A Global Perspective



Download Leisure Marketing: A Global Perspective




Leisure Marketing: A Global Perspective Susan Horner, John Swarbrooke
Language: English
Page: 416
Format: pdf
ISBN: 075065550X, 9781423719687
Publisher:

Book Description

The essential text for students studying leisure management

About the Author

Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences.

Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.
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